InStore Buyer offers detailed business analysis and consumer insights that helpexecutives in supermarket bakery, deli and foodservice make more informeddecisions. Regular features include exclusive instore product categoryresearch, consumer trends analysis, new product development and effectivemerchandising strategies.

Audience includes supermarket/club storebakery, deli and foodservice corporate executives, directors, vice-presidents, category managers, general managers and headquarter managers, buyers, merchandisersand department managers.

Design original concept as well as monthly layouts for InStore Buyer, a leading national monthly publication. Responsible for conceptualization and design of solutions to their completion. Hire and manage freelance illustrators and photographers. Direct and style magazine photoshoots. Work with printers monthly to produce a quality product. Work closely with editorial and sales staff to collaborate on developing innovative ideas. Create magazine inserts for advertisers. Above Illustration by Brent Engstrom.
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